The most valuable type of back link is the 1 way backlink. Many webmasters waste valuable time sending out loads of emails to other webmasters requesting link exchanges between web sites. This is useless because the resulting reciprocal links are not that useful in boosting website traffic. Instead, people should be focusing on getting one way text links to their websites.

Unfortunately, one way backlinks are difficult to acquire unless you know the best methods for getting them. And even knowing the secrets, you can still expect to put in lots of work to make it happen.

A tried and true method for building a good supply of one way backlinks is to write articles and distribute them to article directories. This will work really well if you write a large enough number of articles. Many webmasters give up after writing just 5 to 10 articles, but to be really successful you need to write at least 40 or 50 articles for each website you wish to promote.

A great technique is to couple article marketing with a website matching system like Neurolinker. This allows you to place your articles on a large number of other websites, getting good quality backlinks to your website. Since the links come from your articles, they are by definition relevant links and are therefore highly valued by the search engines.

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